Hanif YE, A design researcher and creative director specializing in cross-cultural emotional translation. With a teaching background in visual communication in both the UK and China, I have grown up in an environment where the traditional Jingdezhen ceramic craftsmanship and contemporary urban culture intersect. My creative work has always been exploring the emotional dimensions that language fails to reach, and establishing a deep resonance between cultures through design.
• Believe:
Each culture has its unique "emotional dialect", and design should serve as a bridge to translate these implicit languages.
• Insist:
In an era dominated by technology, solutions with "low technology and high perception" are more capable of awakening a humanized experience.
• Oppose:
Oppose the superficial design that simplifies cultural symbols into visual gimmicks, and advocate for in-depth narrative based on field research.
Education：
•Jingdezhen Ceramic University （China）
• University for the Creative Arts
Visual Communication Design
Visual Communication Design
2022—2024
2024—2026